Off-Page SEO

As mentioned, off-page SEO is in general about building inbound links to your website. Inbound links are also know as back links

An inbound link is a link from an external website that points to your website. Search engines view a link as a vote of confidence for your website. A websites ranking, is often proportional to the amount of inbound links.

Building links is thought to have the greatest effect out of any SEO activity, when it comes to climbing the search rankings. However, not all inbound links are considered equal.

Higher quality inbound links will yield better results. It's thought the following effects link quality:

  • The trustworthiness of the linking domain
  • The popularity of the linking page
  • The relevancy of the content between the source page and the target page
  • The anchor text used in the link
  • The amount of links to the same page on the source page
  • The amount of domains that link to the target page
  • The amount of variations that are used as anchor text to links to the target page
  • The ownership relationship between the source and target domains

https://moz.com/learn/seo/external-link

There are many different methods for building inbound links. A few common methods are:

Social Profiles - When you create social media profiles for your website (Twitter, Facebook, YouTube e.t.c) there's normally a section in the profile page to include a link to your website

Guest Articles - Many websites are open to guest article writers. In return for your efforts they'll allow you to link back to your website within the article

Creating Compelling Link Worthy Content You should always aim to create compelling content on your website. In doing so people are more likely to share your content on social media and also link back to you
http://pointblankseo.com/link-building-strategies

results matching ""

    No results matching ""