Search Engine Optimisation (SEO)

• Process of improving the visibility of a web site via the “free/natural” listings
• SEO affects only organic search results, not paid or "sponsored" results
• Common characteristic: find matching documents & display them according to relevance
• SEO practices can be split into two categories on-page and off-page

On-page SEO

On-page SEO is the act of optimising different parts of your web site that affect your search engine rankings.

Off-page SEO

Off-Page SEO focuses on increasing the authority of a website by building links and attracting social media interest. These activities occur external to your, website, hence the name "Off-page SEO".

You need to consider both on and off page optimisation when creating a website